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Search Engine Optimization

What is Search Engine Optimization ?
Why is it important ?
What are the challenges ?
How IT Vision do it ?
   
What is Search Engine Optimization ?
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in
search engines via the "natural" or un-paid (organic) search results.

SEO considers how search engines work and what people search for.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
 
What are the challenges ?
Need :
• More than 81% of all Internet users find new websites through search engines. (they are buyers)
• There are Billions of web sites increased by 50,000 ones every day
• Google, Yahoo, Bing have 95% of global total search
• 75% of searchers never look further than first page
• 47% of searchers NEVER look at pages ranked below #30
 
Problem :
• That it is not enough to submit a website to as many search engines as possible to get high rankings
• What if you are not listed on the top 3 search engines ,or not in the first page, then you are not exist to your customers
(but your competitors are there)
 
Why is it important ?
Thousands of customers are using search engines to find your products and series, just be there once and forever.
 
How IT Vision do it ?
1) IT Vision do optimize ” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms
2) optimization of a website for the free (organic) search listings IT Vision SEO Actions (7 steps)
3) Study your services, Products, and your targeted customers IT Vision will formulate a strategy for improving your overall search engine visibility. We will lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results for your keywords.
4) Select Right Key words (Search phrases) If you want to successfully promote your website on the Internet, you have to choose the right keywords. If you target the wrong keywords, your website promotion efforts will be in vain.
5) Optimize the web site We guarantee that your website will be found in the regular (unpaid) top results on Google, Yahoo, Bing for the best keywords,
- In web site parameters optimization
- In pages parameters optimization
- Foreign parameters optimization
- Link buildings


6) Submit your web site to Google, Yahoo, Bing We make sure that search engines and Internet directories really get your URL submission specially Google, Yahoo, Bing and also submit to other known search engines.
7) Ranking monitoring and Reporting` IT Vision will check your search engines positions (ranking reports) to track the status of your site in the search engines and verify that with your SEO goals
8) Tuning the result IT Vision able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.
9) Maintenance IT Vision will do several techniques to maintain the SEO result we achieved
 
 
 
 



 
 

Cairo Office :
10 Samir Abd Alraof St. - Nasr City - Cairo - Egypt
Tel.: (+202) 2670 0351
(+202) 2670 0352
Fax : (+202) 2275 5425
Email : info@itvision.com.eg